Video is very much the medium of the moment.
Not only do we spend many hours each day watching professional content on our TVs, phones and tablets; video has also become an integral part of the online experience.
An ever-increasing proportion of the population does more than consume video – it creates and shares its own productions with a world-wide internet audience.
Whereas once video cameras cost thousands of pounds, the ability to record video is now integral to most computers, stills cameras and mobile phones. And where once video editing could only be carried out by skilled engineers in elaborate editing suites, it can now be accomplished at a similar quality level using free or low cost software on PCs and even phones.
Video provides a compelling means for conveying content, particularly real-life action and interactions with people.
Amazingly, it is often quicker and easier to produce than simple slide shows or textual content. Sometimes you just have to point the camera, press record, shoot what you see and then upload to a website. Obviously it won’t always be that easy, but the starting point we recommend for this course is that you can you can probably do it yourself, until proven otherwise.
Is this for you?
This course is aimed at speakers, trainers, subject experts, voiceover artists, bloggers, journalists, marketeers, digital content designers – in fact just about anyone who wants to create digital audio content. It assumes no technical knowledge other than very basic computer skills. If you already have sound recording equipment that’s fine. If you don’t, you’ll find out on the course what’s needed to do a good job.
Complete this course and you’ll be able to:
- determine when live action video is the best medium for a particular project;
- develop compelling concepts for your videos;
- select appropriate equipment for your projects, including cameras, tripods, teleprompters, microphones and lighting equipment;
- prepare properly to ensure a shoot goes smoothly;
- use the appropriate techniques for different types of shoots, i.e. pieces to camera, vox pops, how-to videos and live presentations;
- edit various types of video material;
- choose the best distribution channel for your content.
How it works
To help you better understand and then apply the principles of live action video production, we have provided you with 19 lessons, each of which includes a short video and sometimes an activity to complete. We also provide you with a number of resources that you can use for on-going reference.
If you complete the course, you will receive a Skills Journey badge. If you want, you can complete an optional assignment to help you put what you have learned into practice and demonstrate your skills to others.