Digital Content Design and Development

From videos to podcasts, blogs to slide shows, quizzes to interactive scenarios, we can help you to exploit the full benefits of digital learning content. We are experts in the design of compelling content and just dying to pass this expertise on to you.

Building your capability

We believe that, while specialists and full-time content designers play an invaluable role, digital content design and development is a core competency for all learning professionals.

  • The digital learning designer’s programme: Designed for learning professionals and subject specialists, this programme provides you with the skills you need to create engaging and effective digital learning content in all its forms, from simple slides, PDFs, podcasts and screencasts, through to videos, quizzes, tutorials and scenarios. You’ll learn to analyse learning requirements and audience characteristics, select the most appropriate forms of content, and then work individually or with specialists to design, develop and deploy your content.

Note that this programme can be delivered in a wide range of formats. It can also be customised to reflect the types of skills that you most need. So, if you design in-house but then work with outside developers, we might offer you a programme concentrating just on design. And if you’re only interested in one media format – say video or interactive scenarios, we can create programmes that focus entirely on this. Whatever the format, our programmes are characterised by a major emphasis on practical work.

In the UK, we also run this programme as an open public course, centred on a 5-day workshop, for the Chartered Institute of Personnel and Development.

Working alongside you

We can work with you to coach your designers as they work on real projects. This service works brilliantly as a follow-up to the programmes listed above.

Doing it for you

For those situations in which you don’t have the time or the experience to do everything for yourself, we’re happy to lend a hand and develop digital learning content for you. With decades of award-winning experience and access to the very best technical and creative resources, we are ideally placed to build content that is both engaging and memorable.

Speaking

If you would like us to speak on any aspect of digital learning content design at your meeting or conference, please get in touch.

Resources

Compelling content:  We’ve provided you with a backstage pass to take a look at how we have applied the six characteristics of compelling content to our own videos, books, tutorials, animations and scenarios. We hope you’ll be inspired to try some of our ideas within your own projects. These principles are based on the latest research and the experience of great content designers from across the world.

Digital learning content – a designer’s guide: This guide, available in paperback or as an e-book, is for anyone with an interest in helping others to learn. You may be a teacher, trainer, lecturer or coach. You may be a subject expert with knowledge you want to share or an experienced practitioner who wants to pass on their tips. You may already be a creator of learning content, looking to update their skills. Whatever your interest, this 220-page guide will help you to design learning materials that really make a difference.

Designs on Learning: Six interviews, conducted in 2013, providing an insight into the careers and work of five leading designers of digital learning content.